APPA is thrilled to present Cliodhna Griffin with the Lifetime Achievement Award, a well-deserved honor recognizing her extraordinary contributions to the placenta encapsulation field and her remarkable journey to success. Cliodhna’s story is a testament to her unyielding dedication, unwavering commitment, and profound passion for empowering families through childbirth and the postpartum experience.
Originally hailing from a quaint village in Ireland, Cliodhna embarked on a transformative journey when she relocated to Houston, Texas, over 16 years ago. Her path in the world of placenta encapsulation began in January 2016, concluding in her graduation just two months later in March, completing the entire course in a remarkable 8 weeks. Something we’d never before seen. Cliodhna’s dedication to excellence is further exemplified by the fact that she did not cut corners or skim through the coursework, as some have tried. Her tasks and protocol submissions were consistently exceptional, reflecting her commitment to mastering her craft while upholding the highest standards of quality. Cliodhna’s achievement is a shining example of what can be achieved through tenacity and an unwavering commitment to excellence and serves as an inspiration to all those who follow in her footsteps.
Cliodhna is the proud proprietor of Houston Placenta Services, formerly recognized as Born Free Birthing. Her mission was clear: to set an elevated standard for the Placenta Preparation Industry in Houston, a mission she has accomplished with remarkable success. Her dedication is palpable, as she invested over a year and a half in meticulously designing and planning her placenta kitchen, ensuring the highest standards of sanitation and safety. Her kitchen bears the prestigious NSF-grade and APPA approval, a testament to her unswerving commitment to excellence and safety.
In her practice, Cliodhna consistently processes an impressive 40-60 placentas per month, even during slower periods, underscoring her dedication and consummate expertise. What distinguishes her journey is her practice’s unique feature: every June and July, she purposefully closes her doors to savor quality time with her children in Ireland. Such work-life balance is a rare achievement for self-employed individuals.
Cliodhna’s remarkable journey commenced during her certification, where she swiftly escalated her monthly processing from 4 to 10 placentas within a single month. This remarkable growth persisted as she consistently processed 15-20 placentas per month for approximately two years before experiencing an explosive surge.
Right from the outset, Cliodhna’s hard work and determination bore fruit as she swiftly gained clients. It took a mere four clients or a single month to attain profitability, a testament to her efficiency and unwavering commitment to her practice.
Some noteworthy milestones in her career include processing an astounding 1500 placentas, overseeing Houston’s exclusive placenta kitchen, and establishing two impressive placenta preparation facilities. Beyond these achievements, she has had the privilege of serving prominent celebrity clients and attaining an annual six-figure income, thereby securing her family’s future.
What truly distinguishes Cliodhna is her unswerving devotion to her clients. She holds a deep reverence for excellence in her practice and provides unwavering support throughout her clients’ pregnancy and postpartum journeys. Her passion, ardor for her work, and her intrinsic spirit of service resonate in every facet of her practice.
Cliodhna’s legacy extends beyond her thriving practice. As a Master Trainer and Faculty Member of the HypnoBirthing Institute, she empowers expectant parents with invaluable HypnoBirthing techniques. Her dedication to instructing and championing families through childbirth signifies her unwavering commitment to effecting positive change.
Throughout her journey, Cliodhna has been an active APPA member, embodying professionalism, exacting standards, and an enduring commitment to continual learning. She has cherished the mentorship, support, and camaraderie within our community.
Reflecting on her journey, Cliodhna imparts invaluable counsel to those embarking on a similar path. She underscores the importance of dedication and unwavering commitment, emphasizing that this profession “is not for the faint of heart.” Whether it is pursued as a full-time career or a part-time endeavor, Cliodhna’s counsel is unequivocal: treat it with unwavering professionalism and recognize your inherent worth. In her own words, “Good things can come to those who wait, but good things come faster to those who work their butts off” She further emphasizes the paramount significance of ethical conduct and integrity as one ascends through the ranks in this field.
In closing, Cliodhna Griffin’s journey from a humble village in Ireland to becoming a pioneering figure in the placenta encapsulation industry serves as an inspiration to all.
Good things can come to those who wait, but good things come faster to those who work their butts off ~ Cliodhna Griffin








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